2010: Our place campaign

Playday 2010 will be on Wednesday 4 August. This year's Playday campaign is Our place.

 

The Our place campaign puts children at the heart of our communities, and asks everyone, young and old, to help create better places for all of us to live and play. 

The Our place campaign will build up to Playday on Wednesday 4 August, when thousands of children, young people and communities will get out to play at hundreds of locally organised events. We really hope you're able to get involved, coordinate Playday events and local campaigns, and make 2010 celebrations the best ever.

Our place will promote children as valued members of our communities. The campaign recognises the benefits of being part of a community and will encourage opportunities to get to know each other, across the generations. The campaign puts children’s needs at the heart of our community spaces and aims to support children to develop their own independence and freedom to play outdoors where they live.

 

Run a local Playday campaign

In the run up to Playday you may wish to coordinate a local Our place campaign, highlighting issues specific to your community that stop children being able to play.

Playday events provide an opportunity for children, families and whole communities to celebrate children’s right to play, and raise awareness of play locally at the same time. Last year, you celebrated Playday by coordinating over 834 local events and we hope you’ll be able to do the same again this year. Over the coming months we will be providing ongoing support to Playday event organisers. Keep an eye on the resources page for latest materials and sign up for email updates for all the latest campaign news and support.

 

Why do we need a Playday campaign theme?

Playday is an established, unique and high profile national campaign that aims to raise the profile of play. At the same time it’s a fantastic and fun way for the play sector, children, families and communities to celebrate children’s right to play.

In recent years the play sector has achieved significant gains to raise the profile of play and improve children’s access to and quality of play provision. Now, more than ever, we are looking to cement these gains and to campaign for further improvements. Playday offers an important opportunity to jointly campaign for play and play-related issues - so it’s crucial that we make sure the annual campaign theme maximises this chance.

Thanks to everyone who gave suggestions to our theme consultation. The top suggestions were play in our communities, intergenerational play, playing outdoors and free play. We felt the community theme was a strong and timely choice and it also allows us to combine the other top three suggestions within it.